The GyneShape VRL product line allows physicians the unique opportunity to step outside the insurance model without stepping outside their training. The past two decades have brought a steady decrease in reimbursement and a steady increase in paperwork. This decrease has resulted in an increasing number of gynecologists and urologists reaching into their bag of business acumen. These surgeons have learned new aesthetic procedures such as laser skin resurfacing and vein treatment in order to fill the financial void created by ever-plummeting insurance-based revenue. Although this is a reasonable recourse for well-trained surgeons, it does have several problems. One problem is that it forces gynecologists and urologists to step out of their true area of expertise. The other problem is that the market for such aesthetic procedures is crowded with a myriad of specialists all in the same insurance predicament. The GyneShape VRL product line allows gynecologist and urologists to perform elective, cash-driven plastic surgery within their area of specialty training - vaginal and vulvar surgery.
The GyneShape VRL product line is used to implement outcome-based surgical methods. Although these methods are substantially different than those used for insurance-based prolapse surgery, the anatomy is well understood by gynecologists and urologists.
GyneShape will help bring new patient inquires to your office. These inquiries will be from new and existing patients who have been educated about GyneShape through our nationwide Internet campaign and print-based media. These inquiries will also be from patients who are educated inside your office with our patient literature. Initial feedback demonstrates that seventy-five percent of these inquires will generate revenue. Many patients presenting for GyneShape procedures will have significant prolapse, incontinence, frequency or urgency and be triaged to income-generating office testing, procedures or surgery. Finally, patients presenting for prolapse and/or incontinence will now inquire about GyneShape. Many will be candidates for combined procedures. Your regional GyneShape representative will show you how these different scenarios work together to generate revenue.
Our regional sales managers are trained to assess the potential of your practice. They will assist you in exploring the full potential of GyneShape for your patients and for your practice. Please contact us to arrange a visit.
